$10 for 10 Days for LIVESTRONG

In honor of LIVESTRONG Day coming up on October 2, and in preparation for the 100 miles I’ll ride in the LIVESTRONG Challenge on October 21 in Austin, Texas, I want to show you how your small change can make a big difference in the fight against cancer.  For the each of the next 10 days, until September 30, I’ll ride my bike 10 miles for every $10 donated at my fundraising link http://laf.livestrong.org/goto/pearson

Here’s the catch:  no donations over $10, please.  Why?  Most people think you have to donate a big amount to make a big difference.  What’s $10 over an average day?

• 2 average coffees at Starbucks
• 2 combo meals at your local fast-food joint
• 2 magazines
• 2 footlong Subway subs
• 1 movie ticket
• Less than $3 worth of gasoline
• My favorite meal at Chipotle (burrito bowl, chips and and iced tea)

You probably have $10 in loose change laying around the house or in your car’s cup holder.  I did.

 Your small $10 donation will help LIVESTRONG continue to provide FREE cancer navigation services to those affected by cancer:

• LIVESTRONG Guidebooks and Journals
• Help finding a doctor
• Bilingual services to the Spanish-speaking community
• Referrals to clinical trials
• Financial guidance in dealing with mounting medical bills
• Survivorship advocacy and education

As a family that has been directly touched by cancer twice within the last 5 years, LIVESTRONG ‘s navigation services helped make our cancer journey easier.  They were the first people to reach out to us when the diagnoses came in, and they’ve continued to stand by us – at all hours, without question, expecting nothing in return – over the past 5 years.  They’ll be there for you, too, when you need them.  I’m proud to support them and give back.

If everyone getting this donates $10, I’ll shatter my stretch goal for this year’s LIVESTRONG Challenge.  I’ll be riding my bike 100 miles in Austin on October 21, and I need the cycling miles between now and then.  If you’d like to really make me suffer on the bike and donate more than $10, I’ll humbly accept.

You know you’ve been wanting an easy way to make a big difference, and here it is:  http://laf.livestrong.org/goto/pearson

Just $10 for the next 10 days to make a big difference!  Please share this message on Twitter, Facebook, and with everyone you know.  We CAN help defeat the biggest health care crisis in our time and give our children a world free of cancer.

Thank you!

P.S. Please wear yellow on 10/2!